The affiliate marketing niche is so big and so broad that it’s impossible for one person to cover everything about it. The best I can hope for is to hit the highlights and help you get on your way. One such highlight are CPA Offers. A CPA is where you get paid, not when your visitor buys anything from your affiliate link, but when your visitor fills in a form with his or her information. (CPA stands for “Cost Per Action” which might also include PPC’s which are “Pay Per Clicks”. But PPC’s are best left for a different post.)
CPA vs. Selling Leads
Every marketer will at some point “specialize” in a particular area of the marketing industry. Some are happy being affiliates for physical or digital products while others tend to focus on selling SEO services. Of course you also have the group that becomes “product creators” and market to the marketing industry (let’s not leave them out… 🙂 ). CPA offers are one of these “specializations”. The main difference between a Cost Per Action Offers and Lead Generation is that as a lead generator you need to find a client to sell your leads to. With a CPA on the other hand you have an agreement with a CPA Network where THEY get all the leads from your website and in return you get paid.
CPA Pros & Cons:
Just like anything else CPA’s have their pro’s and con’s. People tend to be more responsive when they don’t need to take out their wallet, and depending on the offer and the amount of traffic you can send to it you could turn out a pretty profit. There are offers available for just about anything you can think of, from surveys to cellulite cream offers (for a physical product) to removal quotes (for a service). Service companies will then buy or bid on these leads from the network. And this is great for you because no matter what niche you’re in, there’s always an offer out there to match it.
The con however is that the networks will usually pay you less then you could make selling leads on your own. As a “lead broker” you could contact individual companies and offer your leads at “market value”, whereas a network will pay a fixed amount per lead/action.
Does this mean that you should shun networks and sell the leads yourself? It all depends on how much work you are willing to invest and how confident you are facing prospective lead buyers. The point is, CPA’s are a great way to make money as an affiliate marketer.
Check out the links below and who knows maybe you’ll find that CPA Offer you’ve been looking for.