Another big revenue stream for affiliate marketers is the ever so popular email marketing system. The great thing about having a list is that you can stay in touch with your subscribers and send your offers directly to their inbox.
Welcome to the wonderful world of marketing with email! Whether you are a beginner who has never written a marketing email in their life, or a seasoned expert with many opt-in lists, the tips in this article will teach you things you probably never thought to ask before. Read on to learn!
Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like “$$$.”
In the end, the goal of digital marketing is to make a sale. Your emails should bring readers a bit closer to actually buying. By creating emails that offer product information – old and new – as well as information on special discounts, do this.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
When developing your email, consider how large the preview pane is in most email reading software. It is wise to edit it immediately if your email is well beyond the size of this preview pane. Many people read their emails solely in this preview pane. Information that is outside of the scope of the pain may never be seen at all by your reader.
It is important that your friendly form line is one that your subscribers will recognize. For example, do not have the CEO of your company sending the emails. The reader may not know who it is from and just delete the email. In the subject line, put your business’s name.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their text and fonts color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
Use tools to measure the success of your email marketing campaign. If your subject lines are being read, which articles you write are being read, etc, you should learn all you can about how many times your emails are read. Using information like this can help with the future success of your campaign since you will know what works and what does not.
Use the strategies listed here to make it effective and successful if you’re creating your very first campaign or just tweaking those which you’re already running. Using the expertise of others is a great way to better your own skills, learn new techniques and reach success you never thought possible, so get to work today!